Harmony Dance Center

What is Harmony Dance Center?

Harmony Dance Center is an academy specializing in quality dance instruction. They offer strong technical dance education paired with creative exploration and encouragement in a positive learning environment. Harmony Dance Center allows for students of all levels and abilities the chance to experience and appreciate dance

Why Redesign?

  • Lack of cohesion in the brand’s identity

  • The established primary purple is paired with tones that overshadow/wash out

  • Noticeable disconnect between how they present themselves as a business vs. in-person

  • Online presence lacks structure and functionality

Design Strategy

The design strategy centers on crafting a new logo that distinctly conveys the company’s core values and characteristics. This will be complemented by the development of a user-friendly app aimed at enhancing attendee experiences and facilitating access to essential resources.

The refreshed branding will embody the company’s comforting, honest, fun, and graceful personality seamlessly across both digital and physical platforms.

Target Audience

Students (3-18) and parents who attend Harmony Dance Center who need to stay informed about any updates, events, and scheduling

Attributes

Kind • Graceful • Inclusive • Resilient • Harmony • Comfortable

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10 Things You'll Only Understand If You're a Dance Mom.jpeg
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Color Palette

Cafe Pink
#ebc0c2

Bare Bone
#efddcd

Bossanova
#652968

White
#FFFFFF

Light Wisteria
#cc8fd1

Black
#000000

Astral Aura
#373153

Passionate Gold
#bd7d2b

Touch Points

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Touch Points *

Start - Up

Displays an option to either sign in or sign up

Sign-In

Displays where the user can enter their Harmony credentials

Notifications

Displays the notifications from events, classes and teachers

Home Page

Displays a personalized page for the dancer/parent

Calendar

Displays the student's notifications and upcoming schedule

Shop

Displays an area to buy dancer equipment and HDC merchandise

Profile

Displays the user’s profile containing a variety of options for them to choose from

Practice Videos

Displays files of past recordings organized by class for dancers to use for practice

Social Post

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Social Post *

Harmony Dance Center

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Harmony Dance Center •