Bridging cultures through music and sound

Core Values

Inclusivity
Creativity
Discovery
Connection
Storytelling


Description

Sonara breaks barriers in the music industry by introducing listeners to non-native music that aligns with their tastes, making global music more accessible. Features like AI-generated playlists tailored to users' favorite songs and artist introductions with visuals, albums, and interviews enhance the listening experience. Additionally, immersive pop-up event experiences bring world music to you, offering interactive soundscapes, a taste of the culture, and more that connect audiences with global music in a dynamic and engaging way.

By bridging cultural gaps, Sonara fosters a deeper appreciation for diverse sounds and stories, transcending language.

Brand Personality

Immersive
Welcoming
Exploratory
Open-Minded
Culturally Rich

Target Audience

16–35 years old (Gen Z & Millennials) of all genders are most open to discovering new music and engaging with digital content & immersive pop-up experiences

  • Education Level: High school, college students, and university graduates

  • Ethnicity: Diverse and global

  • Attitudes & Opinions: Rejects music gatekeeping; Emotion over language

  • Personality Traits: Curious & Exploratory; Dreamy & Imaginative

Human Truth

The stigma, prejudice, and misconceptions about foreign music like language barriers and unfamiliarity prevent many from exploring

By embracing world music beyond what’s common in one’s country, listeners can uncover new sounds and perspectives

Language and Culture can be shared through music

Visual Branding

Visual Branding •



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Auditory Branding

Auditory Branding •

Sound of SONA

The images depict a dreamy, immersive world where music transcends borders, weaving together cultures through storytelling. Flowing ocean waves transform into glowing lyric fragments in multiple languages, symbolizing the universal power of music. Ethereal sound waves ripple through vibrant pink, magenta, orange, and deep purple hues, creating a mesmerizing, otherworldly atmosphere.

Multi-Sensory Branding

Multi-Sensory Branding •

Artist Finder

The artist-finding section connects users to non-Western artists that align with their current music tastes. By analyzing listening habits and genre preferences, the platform suggests global artists with similar styles, offering a seamless way to discover new music beyond the mainstream.

AI-Playlist

Generator

The AI-generated playlist curates a personalized selection of non-Western music based on the user’s listening habits and favorite genres. By analyzing mood, tempo, and stylistic elements, the system seamlessly introduces global artists who match their preferences while expanding their musical horizons.

Pop-up Events

The pop-up event experiences bring the brand’s immersive world to life, offering a multi-sensory journey through global music. With themed spaces, live performances, and hands-on activities, each event invites attendees to discover new music, break language barriers, and celebrate the universal power of sound.

Sonara

Bridging cultures through music and sound

Sonara • Bridging cultures through music and sound •